The latest international Twitter trend? So-called Rotation Curation accounts which represent a given country, and are hosted by a different individual each week. These curators aim to influence the perception of their country abroad.
The @Sweden account gave the idea currency; now the Netherlands has joined the game with the handle @Netherlanders.
The rotation will officially start the week of July 16th, but @Netherlanders is up and tweeting already. Dutch citizens and ex-pats can apply to run the account for a week at Netherlanders.eu.
This week's @Sweden obliged and retweeted him, boosting @Netherlanders' following from a mere 80 to more than a thousand over the course of Monday.
SEE ALSO: Beyond @sweden: More Country Names on Twitter are Rotating Users
"The concept of Netherlanders.eu was inspired by the @Sweden project," writes Elmer, "so all credits of originality go to them." The project is in no way affiliated with the Curators of Sweden, the Dutch government, or any tourism group.
"The goal of Netherlanders.eu is to either invalidate or confirm existing prejudices about The Dutch, now also known as Netherlanders," Elmer adds.
"Do we live in wind mills? Do we walk on wooden shoes? Is the whole country covered with fields of tulips and do we smoke a lot of weed? This may all be true or it may not."
Sonja Abrahamsson caught international attention for a string of controversial statements she made as the ‘Swede of the Week’.
The Curators of Sweden, an official tourism initiative partly owned by the Swedish government, started the program in December — handing over the handle @sweden to a new Swede every week, in an effort to raise interest in Swedish culture and tourism.
While we won't ever know exactly how effective the campaign has been in increasing tourism, @sweden has been successful in accumulating 67,000 followers – almost 20,000 of those during Ms. Abrahamsson’s week.
Dozens of Rotation Curation groups have sprouted around the globe in the past six months. Each share a similar purpose, but represent very different cultures. While Sweden seems to have started the trend, it continues to grow.
What other groups would you like to see rotating a Twitter handle? Let us know in the comments.